First off, take a moment to reply back and thank them for the invite! Tell them you have a conflict and are unable to attend. If you have some interest in the program (doesn't necessarily have to be your first choice), it'd be a good idea to also include a link to your online film/highlights and a copy of your most updated Student-Athlete Profile. If they reply, and keep the conversation going, this will show you if they have a more sincere interest in you as a possible recruit.
Coaches host camps for two reasons—to make money and to work closer with prospects they may have early interest in. Sometimes a camp invite is for them to get you to campus for an Unofficial Visit, and to get to know you better and see your size and skills in person. Other times, they are trying to fill the camp and increase their bottom line, and they invite everyone in their database with contact info.
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